With social content, the key thing to do is to entertain. To keep your audience hooked from the first millisecond and give bits of entertainment throughout. At Mob, our creative strategy is to lean into the amazing individual personalities of our team to create our branded content. Here are some bits across a few clients (KFC, Quaker Porridge Oats & and Russel Hobbs). 

 

Also shout out to amazing producers Sophie Mann, Rosa Harris, and Head of Content Jake Gauntlett.