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We interviewed the Mob's audience on their thoughts on gravy for Bisto. Obviously, they enjoyed gravy with the classic dishes, your Sunday roasts with Yorkshires, etc. It was, however, the peculiar pairings that caught my eye; cucumber, toast, and ice cream being some. This made me realise, people who love gravy, fucking love it and will crave it with anything. Thus the idea, "Cravey" was born.

Untitled_Artwork 33.png
Untitled_Artwork 33.png

We could modernise the iconic 'Ahh Bisto' saying which is warm, comforting, and perfectly paired with a northern Grandma accent. To 'Ooh Bisto', said more with sensuality and risqueness in mind. 

Modernising boring gravy.

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