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Settling beef.
An idea I will one day sell into KFC! Really simple and catchy, but playing on the fact they literally don't do beef, just chicken, and playing on beef being a slang term for having a feud. So, if KFC doesn't do beef, they don't do feuds. A creative platform that can be taken and run away with! From bringing together celebrity look-alikes to make out in public, to getting football enemies to play on the same 5-aside team. This whole campaign is all about showing how KFC chicken can bring anyone together, even old enemies.
WE DON'T DO
BEEF.
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