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The brand
The big idea
The brief
Barclaycard
Spending habits of secret lives
Showcase the power of credit cards and persuade the younger generation that they can fuel their lifestyle.
Social
TV
Produce a film celebrating the spending habits of three subcultures, aiming to raise awareness and normalize diverse spending habits within underrepresented groups. Ultimately, convey the message that it's perfectly acceptable to indulge oneself.
Create highly stylized films that celebrate frivolity without demonizing it. Encourage individuals to pursue their desires, whether it's getting a purple wig or indulging in other unique preferences.
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