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The brand

The big idea

The brief


Spending habits of secret lives

Showcase the power of credit cards and persuade the younger generation that they can fuel their lifestyle.



Produce a film celebrating the spending habits of three subcultures, aiming to raise awareness and normalize diverse spending habits within underrepresented groups. Ultimately, convey the message that it's perfectly acceptable to indulge oneself.

Create highly stylized films that celebrate frivolity without demonizing it. Encourage individuals to pursue their desires, whether it's getting a purple wig or indulging in other unique preferences.

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