top of page

FOR THE LOVE OF CLEANING

For Vax, we wanted to rethink the Vacuum sector's whole cliche style of art direction. All thanks to one brand who now does hair dryers... Rather than going down the classic perfect family route, we went down a super stylised art direction. Mixed with Edgar Wright inspired editing we showed that the act of cleaning is as satisfying as a clean home. From seeing the mess appear, to assembling the vacuum and then seeing the lines appear where dirt had previously been.

Screenshot 2022-02-08 at 21.05.50.png
Screenshot 2022-02-08 at 21.05.58.png
Screenshot 2022-02-08 at 21.06.15.png

15k+
Sales (149% above target)

£3.4m
Revenue (174% above target)

ezgif.com-gif-maker (14).gif
ezgif.com-gif-maker (13).gif

16.34x
Return on Ad Spend (271% above target)

VAX _SmartWash Carousel_2.png
VAX _Dog carousel_1.png
VAX _SmartWash.png
Untitled_Artwork 7.png
bottom of page