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-196 LAUNCHES IN TESCO
We were tasked with launching -196 in Tesco. To make an impact, we focused on cultural spaces like food, dance music, queer culture, and anime. I created a social identity called The Mad Funner (inspired by the Mad Hatter), built around the idea of 'being weird to be noticed' perfect for standing out in a crowded cocktail market. Here’s a selection of influencer-led and always-on content I led for the launch.



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