The challenge was to make Plusnet relevant and distinctive during Black Friday, a time dominated by chaos, noise, and a lot of ads. Yuck. So, I came up with an antidote to the anarchy: Big Pink Energy.

This creative platform centred around content inspired by the calming qualities of the astrological crystal Rose Quartz, which we rebranded as Pink Quartz to align with Plusnet's identity. The campaign performed exceptionally well, reaching lookalike audiences entirely organically. No paid support required. It was a testament to the true power of well executed social media.